In recent years, my country's medical dressing market has maintained rapid growth. In particular, the growth rate of domestic medical demand is much higher than the growth of exports, and the market demand for high-end dressing products has also increased significantly, thus driving the growth of high-end dressing imports. However, the dominant position of my country's medical dressing products is being challenged.

my country’s medical dressing industry is dominated by small and medium-sized enterprises. The dominant products produced and exported are mainly bulk products such as medicated cotton, gauze, bandages and other natural material medical dressings. In 2010, the export of traditional cotton dressings was US$839.4 million, accounting for China’s medical dressings in 2010. 69.25% of exports.

The technical difficulty of transferring pure cotton dressings is low, the added value is not high, and there are many manufacturers. According to statistics, due to the lack of product differentiation among enterprises, as market competition intensifies, price has become the main means of competition, which not only weakens the influence of the brand, but also affects the profit level of the entire industry.

On the one hand, as new materials such as non-woven fabrics, new viscose dressings and other products are more favored by modern medicine, the competitive advantages of traditional cotton dressings in the market are gradually being replaced; on the other hand, due to the high domestic cotton prices As a result, the cost of cotton used by medical dressing companies is high, and the product price advantage is threatened.

Some experts said: In 2013, China's medical dressing industry will face more market competition, and the impact from new high-end dressings will be particularly intense. To gain a share in the new dressing market, we must focus on improving the industry's technological innovation capabilities. This is the only option to achieve industry transformation, upgrading and sustainable development.

Experts said: With the improvement of domestic medical standards, high-end dressings will become the driving force to promote market development. Especially between the production cost and sales price of high-end medical dressings, there is a huge profit margin. Therefore, the industry should speed up the development of high-end dressings to continuously meet domestic medical needs. In addition, it should also continue to change the low added value of my country's export products.